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E-Business
E-Business - everyone has heard
of it, politicians love it, but not many people
are very sure what it really means. We can help
you to understand it, and more importantly, we
can provide the expertise which will give you
the edge over your competitors.
There are two distinct types
of e-business - those which sell goods to the
public by accepting credit card orders from their
websites, and those which don't. This page is
about those which don't - for more information
about online credit-card retailing, please see
our Secure Systems page.
Because this is the Web Design
section of our site, this page concentrates on
the e-business strategies you can develop through
your own internet website. But e-business can
offer many more benefits in all kinds of areas
- for a few suggestions, see our Consultancy
section.
If your customers have an internet
connection, you can use your website to communicate
with them in just the same way as you would communicate
with them by post or by fax - but at much lower
cost. Sending printed documents by post is very
costly - once the design is finished, you have
the expense of repro and printing, and the cost
of mailing and perhaps using reply-paid envelopes.
But using your website to display
the information, and email messages to contact
your customers, allows you to save almost all
these costs. Once the design is finished, you
just upload it to your website, write an email
containing information about it, send the email
to your whole customer list with a few mouse-clicks,
and that's it - job done, and paid for.
You can also provide online
catalogues and order forms on your website, which
your customers can operate using their web browser.
These can be open to public view, or you can set
up a password-protected area in your site so that
you can control who sees the pages.
As more companies get connected
to the net, they will increasingly use online
systems in preference to the more expensive telephone
and fax options - and if you can't provide online
ordering facilities, they may look for another
supplier who can.
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